Tradesperson listening to audio in a ute at dusk
Self-serve audio advertising

Put your business in
people's ears.

Create and launch an audio advertising campaign with Tapt. Choose your audience, set your budget, create your ad and see exactly what your campaign delivered.

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Where

Western Sydney

Budget

$1,500 campaign

Estimated reach

28,000 people

Your ad

30-second audio

That's a real example. Most Tapt self-serve campaigns start from $500 and are on air within a week of approval.

Powered by Tapt Media. Reach audiences across Australia's trusted live and digital audio environments — 4.5 million listeners every month.

  • Talk Radio
  • Live Streaming
  • Podcasts
  • Sport
  • News

How it works

From idea to campaign in a few simple steps

1

Tell us who you want to reach

Choose your location and the kind of customer you're after. No media jargon — just where your customers are.

2

Set your budget

Tell us what you'd like to spend. We show an estimate of how many people you'll reach before you commit.

3

Create your ad

Use our AI-assisted script and voice tools, upload advertising you already have, or let Tapt produce it for you.

4

Launch and measure

Approve, pay and go to air. Watch your campaign deliver and see a plain-English report when it's done.

Listener walking a suburban street wearing headphones

Your audience

31,400

people aged 25–54 in Western Sydney who listen each week

Who you can reach

Reach the people who actually buy from you

Australians listen while they drive, work, walk and cook. Choose where you want to be heard and who you want to hear you — we'll show you how many people that is before you spend anything.

Local

Advertise to the suburbs around your business, so every dollar works close to home.

Regional

Reach a city or region where your customers travel from, including regional listeners.

National

Talk to the whole country when you sell online or trade across multiple states.

Audience targeting

Refine by age, gender and interests — sport, news, home renovation, business, food and more.

Explore audience and reach →

Start with your budget

See what your budget can do before you spend it

Move the slider. We'll estimate how many people you could reach and how often they'd hear you — in plain numbers, not media formulas. Nothing is booked until you approve it.

Campaign budget$1,500
$500$10,000

Estimated campaign

19,500

people reached

Times heard
2.4×
Ads played
47,000
On air for
4 weeks

In plain English: about 19,500 people in my local area would hear your 30-second ad roughly 2.4 times each over 4 weeks.

Build this campaign

Why audio

Audio reaches people when screens can't

People listen while they're doing something else — commuting, working, training, cooking. It's the one medium that reaches your customer with their hands full, in a voice they already trust.

Tapt Media broadcast studio

Streaming audio

Your ad plays inside live radio streams people listen to at work, in the car and at home.

Podcasts

Sit alongside the news, sport and lifestyle shows your customers already trust.

Companion display

A clickable banner appears on screen while your ad plays, so people can tap through to you.

Create your ad

You don't need an ad to get started

Answer a few questions about your business and we'll generate a script, a professional Australian voiceover and a matching display banner. Upload your own audio instead, or have Tapt produce it for you.

Step 1

Tell us what you're promoting

"Family plumbing business in Penrith. 24/7 emergency callouts. No callout fee this winter."

Step 2

Review your script

We write a 30-second script you can edit line by line, in language your customers use.

Step 3

Choose a voice

Pick from warm, energetic and authoritative Australian voices. Hear each one before you decide.

Step 4

Add music

Optional beds that match your business. Or keep it clean and spoken.

Step 5

Your audio is ready

Penrith Plumbing — 30 seconds — Warm Australian male

Example campaign

A local plumbing business, on air in a week

Penrith Plumbing wanted more emergency callouts through winter. They set a $1,500 budget, targeted their local area and used the AI creative tools to produce a 30-second ad with a warm Australian voice.

Campaign budget
$1,500
People reached
28,500
On air
4 weeks
"We had the ad written and approved on a Tuesday night after closing. The phone started running hot the following week."
Illustrative example for this concept site.
Local plumber standing beside his service van

See how it performed

A report you can actually read

No spreadsheets, no acronyms. We show how many people heard your ad, how often, where they were, and what to do next time.

See reporting in detail

Your campaign reached

34,000

people across 4 weeks

Week 1Week 4

96%

Ads played in full

3.1×

Average times heard

1,240

Banner clicks

Reach more customers next time

Adding $500 to this campaign would reach an estimated 11,000 more people.

A century of voice. Now available to your business.

Tapt Media represents some of Australia's most influential live radio, streaming and podcast brands. Self-serve gives smaller businesses the same environments the big advertisers buy.

4.5M
Australians reached every month
1.83M
weekly talk radio listeners
#1
national audio streaming
100
years of trusted broadcasting

Figures shown are indicative and drawn from publicly stated Tapt Media audience claims for the purposes of this concept.

Built for businesses like yours

Local services

Trades, health, automotive and professional services who need the phone to ring in their own suburb.

Retail and hospitality

Shops, cafes, gyms and venues promoting an offer, a launch or a busy season.

Ecommerce

Online businesses who want to be heard beyond the feed, state-wide or nationally.

You know your business. We know audio.

You tell us

  • What your business does
  • Where your customers are
  • What you'd like to spend
  • What you want to promote

Tapt helps with

  • Choosing the right audio environments
  • Writing and producing your ad
  • Forecasting your reach
  • Scheduling, delivery and reporting

Questions, answered

Ready to be heard?

Set your budget, choose your audience and have your first audio campaign on air. Tapt is with you the whole way.