Who you can reach
Choose where you're heard, and who hears you
Tapt reaches 4.5 million Australians every month across live radio, streaming and podcasts. Self-serve lets you buy just the slice of that audience your business needs.
Find your audience
Start by searching a suburb, postcode, city or state. We show the listening audience available in that area.
Refine who you reach
Narrow by age bracket and gender when your customers are specific — or leave it broad to reach everyone nearby.
Choose interests
Sport, news and talk, home and renovation, business and finance, food and dining, family, motoring, health and fitness.
Where audiences listen
Live radio streams, on-demand catch-up audio and podcasts — on mobile, desktop, smart speaker and in-car.
Your audience
31,400
people aged 25–54 in Western Sydney who listen each week
Who you can reach
Reach the people who actually buy from you
Australians listen while they drive, work, walk and cook. Choose where you want to be heard and who you want to hear you — we'll show you how many people that is before you spend anything.
Local
Advertise to the suburbs around your business, so every dollar works close to home.
Regional
Reach a city or region where your customers travel from, including regional listeners.
National
Talk to the whole country when you sell online or trade across multiple states.
Audience targeting
Refine by age, gender and interests — sport, news, home renovation, business, food and more.
Audience segments you can choose
- Sport fans
- Weekend and weeknight sport listening across metro and regional markets.
- News and talk
- High-attention audiences who listen daily to breakfast and drive programs.
- Home and renovation
- Listeners planning or in the middle of a project — ideal for trades.
- Food and dining
- People choosing where to eat and drink this week.
- Business and finance
- Decision-makers and owners across professional services.
- Health and fitness
- Active listeners tuning in while training and commuting.
Start with your budget
See what your budget can do before you spend it
Move the slider. We'll estimate how many people you could reach and how often they'd hear you — in plain numbers, not media formulas. Nothing is booked until you approve it.
Estimated campaign
19,500
people reached
- Times heard
- 2.4×
- Ads played
- 47,000
- On air for
- 4 weeks
In plain English: about 19,500 people in my local area would hear your 30-second ad roughly 2.4 times each over 4 weeks.
Build this campaignFind your audience
Search your area and see the audience available before you spend a cent.