Tapt MediaInternal reporting
Advertiser view

Active alerts

  • Five campaigns launching within 48 hours await creative approval
  • Campaign CMP-1119 is pacing below 80% of expected delivery
  • Payment failure rate exceeded 5% today
  • Forecast-to-checkout conversion is 21% below the 30-day average

Executive Overview

Performance across the Tapt self-service advertising channel.

1 – 31 July 2026

Updated 8 minutes ago

Revenue

Confirmed paid campaign revenue in the selected period.

$184,320

↑ 12.4% vs previous period

Confirmed

Campaigns purchased

Campaigns that completed payment.

142

+19 vs previous period

Confirmed

Average campaign value

Revenue divided by campaigns purchased. Median shown to expose skew.

$1,296

Median: $950

Confirmed

Purchase conversion

Percentage of customers who begin an eligible campaign journey and complete payment.

18.6%

↑ 2.1 pts

Confirmed

Repeat purchase rate

Customers who have completed more than one paid campaign.

24%

34 returning advertisers

Confirmed

Campaigns requiring attention

Campaigns blocked, failed or at delivery risk right now.

9

View campaigns

Confirmed

Revenue and campaigns

Separates selling more campaigns from selling more expensive campaigns.

Wk 1

$32,400

Wk 2

$41,800

Wk 3

$38,600

Wk 4

$46,100

Wk 5

$25,420

Campaign revenue Campaigns purchased

Customer funnel

Registration → purchase

Open funnel
  1. Visitors / leads8,200

    Entry stage

  2. Registrations1,320

    16% progression · largest drop-off

  3. Campaign starts940

    71% progression

  4. Forecasts710

    76% progression

  5. Checkout220

    31% progression

  6. Purchased176

    80% progression

Revenue by product

  • Local Audio + Display$72,000

    46 campaigns · avg $1,565

  • Local Audio$51,000

    56 campaigns · avg $911

  • Regional Audio$37,000

    27 campaigns · avg $1,370

  • National Audio$24,000

    13 campaigns · avg $1,846

Product performance detail

Campaign health

Current distribution across the book

Active

82

Scheduled

46

Awaiting approval

17

Action required

9

At risk

4

Open operations control centre

Commercial efficiency and cost to serve

Whether small advertisers can be serviced at sustainable cost.

Average time to launch
2.7 days

Payment → activation

Manual effort per campaign
21 min

Recorded staff time

Support interactions
0.7

Per campaign

Estimated cost to serve
$42

Per campaign

Revenue per operational hour
$3,420

Rolling 30 days

What changed?

Deterministic insights for the selected period.

  • Purchase conversion increased 14% this month

    Most of the improvement occurred between forecast and checkout.

  • AI-generated campaigns launch 1.2 days faster

    Compared with Tapt-produced creative over the same period.

  • Western Sydney is 18% of new customer revenue

    Driven by trades advertisers in the $1,000–$2,499 band.

  • Nine campaigns require operational attention

    Two launch tomorrow and are awaiting creative approval.

Concept prototype · 1 – 31 July 2026 · all reporting data is illustrative. Confirmed, estimated and attributed measures are labelled separately.