Tapt MediaInternal reporting
Advertiser view

Active alerts

  • Five campaigns launching within 48 hours await creative approval
  • Campaign CMP-1119 is pacing below 80% of expected delivery
  • Payment failure rate exceeded 5% today
  • Forecast-to-checkout conversion is 21% below the 30-day average

Sales & Customer Funnel

How advertisers discover, enter and move through the self-service journey.

1 – 31 July 2026

Updated 8 minutes ago

New registrations

1,320

↑ 8.2%

Campaign starts

940

↑ 5.4%

Forecasts generated

710

↑ 11.0%

Purchases

176

↑ 12.1%

Registration → purchase

13.3%

↑ 0.9 pts

Campaign start → purchase

18.7%

↑ 2.1 pts

Detailed journey funnel

Users entering each stage, progression and median time spent.

  1. Account created1,320

    Entry stage

  2. Business profile completed1,104

    84% progression · median 1m 42s

  3. Objective selected986

    89% progression · median 38s

  4. Audience selected812

    82% progression · median 2m 14s

  5. Budget & dates completed764

    94% progression · median 1m 26s

  6. Forecast generated710

    93% progression · median 1m 07s

  7. Product selected648

    91% progression · median 51s

  8. Creative started498

    77% progression · median 2m 41s

  9. Creative approved312

    63% progression · median 9m 12s · largest drop-off

  10. Checkout started220

    71% progression · median 1m 18s

  11. Payment completed176

    80% progression · median 52s

Acquisition source

Traffic through to campaign revenue.

SourceRegistrationsStartsPurchasesRevenueCAC
Organic search37024861$74,000—
Google Ads29020144$52,000$81
Tapt website23518739$49,000—
Email18013225$31,000—
Sales referral958131$46,000—

Campaigns that did not complete

Potential pipeline value $479,200

  • Left after forecast142

    Average proposed value $1,120

  • Creative incomplete118

    Average proposed value $1,310

  • Left before forecast96

    Average proposed value $890

  • Payment abandoned34

    Average proposed value $1,480

  • Payment failed12

    Average proposed value $1,260

  • Inventory unavailable7

    Average proposed value $2,100

Conversion by industry

Sample size shown to avoid over-reading.

  • Trades22%

    214 campaign starts

  • Retail18%

    186 campaign starts

  • Hospitality14%

    121 campaign starts

  • Professional services12%

    98 campaign starts

Budget bands

Informs minimum-spend policy.

BandCampaignsConversionRevenueRepeatCost to serve
Under $5002111%$8,4009%$46
$500–$9994417%$32,60016%$44
$1,000–$2,4995221%$71,20027%$41
$2,500–$4,9991924%$52,10034%$39
$5,000+626%$20,02041%$37

Retention and repeat purchase

First → second purchase
24%
Median days to second campaign
47 days
Customers with 3+ campaigns
11%
Revenue from returning customers
31%
CohortReturned by 30 days60 days90 days
April9%18%26%
May11%21%29%
June12%23%—
July14%——

Investigate further

The largest loss sits between creative and checkout. Creative method completion: uploaded 82%, AI 63%, Tapt production 38%.

Open Creative & AIOpen Campaigns & Operations

Concept prototype · 1 – 31 July 2026 · all reporting data is illustrative. Confirmed, estimated and attributed measures are labelled separately.