Internal reportingActive alerts
- Five campaigns launching within 48 hours await creative approval
- Campaign CMP-1119 is pacing below 80% of expected delivery
- Payment failure rate exceeded 5% today
- Forecast-to-checkout conversion is 21% below the 30-day average
Creative & AI
Whether creative generation is genuinely lowering the barrier for small businesses.
1 – 31 July 2026
Updated 8 minutes ago
AI generated
64%
Customer uploaded
23%
Tapt produced
13%
Creative completion
82%
First-pass approval
76%
Median creation time
11 min
Creative method
Share of campaigns by production path.
- AI generated64%
- Customer uploaded23%
- Tapt produced13%
Creative funnel
- Creative started620
Entry stage
- Brief completed584
94% progression
- Script generated512
88% progression · largest drop-off
- Voice generated471
92% progression
- Audio assembled438
93% progression
- Customer approved401
92% progression
- Tapt approved382
95% progression
Script generation
71% of scripts approve within two generations.
- Generations per campaign
- 2.3
- Edits before approval
- 1.4
- Regeneration rate
- 38%
- Script abandonment
- 9%
- Average approval time
- 6 min
Voice generation
- Most selected voice
- Mac (31%)
- Average voice generations
- 2.1
- Preview → selection
- 68%
- Provider failure rate
- 1.2%
Music
Does AI music materially add customer value?
- Campaigns selecting music
- 71%
- Music regenerations
- 1.6
- Most-selected mood
- Upbeat local
- Removed after preview
- 12%
Companion display creative
- Generated display creative
- 58%
- Uploaded own display
- 19%
- Concepts per campaign
- 3.4
- Changes before approval
- 1.8
- Approval rate
- 74%
- Format validation failures
- 6%
First-pass approval
76% overall approved without revision.
- Tapt production92%
- AI audio81%
- Display generation74%
- Uploaded audio68%
Uploaded audio approves lowest. See the creative revision exceptions.
Revision reasons
Directs product and prompt improvements.
- Script wording31%
- Voice preference24%
- Music14%
- Duration12%
- Branding10%
- Compliance6%
- Technical format3%
Creative turnaround
Median brief → approval by path.
- AI generated — brief → customer approval
- 11 minutes
- Customer uploaded — brief → customer approval
- 7 minutes
- Tapt produced — brief → customer approval
- 1.8 days
- Tapt approval
- 3.2 hours
Generation costs
Direct provider cost for the period.
- AI language$412
- Voice$268
- Music$96
- Image generation$118
- Processing$54
Total $948 across 142 campaigns.
- Average AI cost per campaign
- $6.40
- Creative revenue per campaign
- $75.00
- Generation gross contribution
- $68.60
Regeneration outliers
Unusually high generation usage — poor UX, misuse or prompt problems.
| Campaign | Scripts | Voice | Music | Images | Cost |
|---|---|---|---|---|---|
| ACME Spring push | 7 | 9 | 3 | 12 | $34.20 |
| Coast Fitness launch | 6 | 7 | 4 | 8 | $27.10 |
| Harbour Retail EOFY | 5 | 4 | 2 | 9 | $21.60 |
Concept prototype · 1 – 31 July 2026 · all reporting data is illustrative. Confirmed, estimated and attributed measures are labelled separately.