Internal reportingActive alerts
- Five campaigns launching within 48 hours await creative approval
- Campaign CMP-1119 is pacing below 80% of expected delivery
- Payment failure rate exceeded 5% today
- Forecast-to-checkout conversion is 21% below the 30-day average
Product & Advertising Performance
What customers are buying and how those campaigns actually deliver.
1 – 31 July 2026
Updated 8 minutes ago
Revenue
$184k
↑ 12.4%
Campaigns
142
+19
Average campaign
$1,296
Median $950
Average estimated reach
31,400
Estimated
Average delivered frequency
2.9
Confirmed
Campaigns delivered ≥100%
91%
↑ 3 pts
Product performance
Commercial and delivery view by product.
| Product | Campaigns | Revenue | Avg value | Conversion | Avg reach | Delivery | Repeat |
|---|---|---|---|---|---|---|---|
| Local Audio + Display | 46 | $72,000 | $1,565 | 18% | 34,800 | 93% | 31% |
| Local Audio | 56 | $51,000 | $911 | 25% | 24,100 | 95% | 13% |
| Regional Audio | 27 | $37,000 | $1,370 | 19% | 29,600 | 89% | 21% |
| National Audio | 13 | $24,000 | $1,846 | 14% | 61,200 | 87% | 26% |
Bundled display converts lower but produces higher value, more loyal customers. See where those customers abandon.
Product demand over time
Campaign count by product.
Mar
Apr
May
Jun
Jul
- Local Audio
- Local Audio + Display
- Regional Audio
- National Audio
Geography
State view, drillable to region and suburb.
| State | Campaigns | Revenue | Avg spend | Forecast success |
|---|---|---|---|---|
| NSW | 61 | $84,200 | $1,380 | 94% |
| VIC | 32 | $41,100 | $1,284 | 92% |
| QLD | 24 | $29,800 | $1,242 | 90% |
| WA | 13 | $16,400 | $1,262 | 86% |
| SA | 12 | $12,820 | $1,068 | 88% |
Audience targeting demand
Most-selected targeting options.
- Age 25–4434%
- Age 35–5429%
- Homeowners21%
- Parents18%
- Tradies & services12%
Forecasting performance
Forecasting sits at the heart of purchase.
- Forecast requests
- 962
- Successful forecasts
- 710
- Forecast failure rate
- 6.4%
- Average response time
- 1.9s
- Forecast → purchase
- 24.8%
- Insufficient inventory24
- Unsupported targeting17
- Budget too low12
- Dates unsuitable8
- Technical error4
Forecast vs actual
Forecasts are estimates and are reported separately from delivery.
| Measure | Forecast (estimated) | Actual | Variance |
|---|---|---|---|
| Impressions | 204,000 | 198,400 | −2.7% |
| Reach (estimated) | 31,400 | 29,800 | −5.1% |
| Frequency | 3.1 | 2.9 | −6.5% |
Audio delivery
Impressions, reach and listen-through rate.
| Week | Impressions | Reach (est.) | Listen-through |
|---|---|---|---|
| Wk 1 | 41,200 | 18,400 | 96% |
| Wk 2 | 46,800 | 21,100 | 96% |
| Wk 3 | 44,100 | 19,600 | 95% |
| Wk 4 | 48,900 | 22,400 | 97% |
Companion display
Banner delivery by platform.
| Platform | Impressions | Clicks | CTR |
|---|---|---|---|
| Website | 184,000 | 1,180 | 0.64% |
| iOS app | 121,000 | 942 | 0.78% |
| Android app | 96,000 | 688 | 0.72% |
Attribution
Media delivery, interaction and business outcomes stay separate.
Media delivery
Confirmed / estimated- Audio impressions
- 1,984,000
- Reach (estimated)
- 612,400
- Frequency
- 2.9
Interaction
Confirmed- Display clicks
- 2,810
Business outcomes
Attributed- Website visits (attributed)
- 9,240
- Tracked conversion events
- 614
Concept prototype · 1 – 31 July 2026 · all reporting data is illustrative. Confirmed, estimated and attributed measures are labelled separately.